Spreading Roomers is a little different to most creative businesses. Having dedicated my services to the niche platform of interiors and lifestyle I have the ability to provide a unique but personal style of business coaching. Think engaged fearless creative with a rare fusion of business sense and a true passion for your core values and brand personality. Why? Because I’m completely in love with the industry and I think it's time to give it a little shake-up!
A little over one year since launch and I am so glad to have taken the plunge into the world of entrepreneurism. With a niche target market in mind I sat and observed the landscape for my first three months. I’m OK with slow and steady. It allows you to navigate your own ideals, identify potential strengths or gaps in market and importantly, ensure positive mindset and belief in your offer. It was the best decision I ever made.
Continually privileged and proud to work across a diverse portfolio of clients including architects and designers, makers, stylists and on-liners – my greatest business achievements continue to be that I do it my way - professional authenticity. Goal setting made very simple.
So with no agenda or contrived process, I genuinely see the end game as getting the most out of the client relationship and to do that you create accessibility. You nurture, you engage and then you drive. I am heavy on nailing the brief and take exceptional pride in achieving clear, concise and results driven strategies. The fact that I can fuse together a passion for values, outstanding imagery and aesthetic is the same feeling you get when you smile at a stranger- oddly uplifting!
A big believer in getting up close and personal with your core values and I work alongside you to unlock all those underlying quirks and qualities that have made you who you are today and hold the key to becoming a successful small or mid-tier business. This stands true no matter what stage in journey you find yourself. The only difference is that you are either a solo artist or a business with a band of many – and who doesn’t love a rock star? That’s exactly what your core values are – the stars of the show. How you identify them, use them and articulate them will almost certainly dictate your business pathway whether you realise it or not.
So, let’s introduce you to my own core values.
Always from the heart no matter what, particularly when business coaching. Surprised? You shouldn’t be. It’s vital to get into the mind and dynamic behind the brand as you build it. Differently!
Forever humble and continually reminded that it’s important to remember your pathway. Kindness, compassion, the little things. They all add up even in when talking strategy and target markets. They also go a long way.
An eye for detail, a love for a visual story, call it an insatiable will to find beauty in the unexpected. Perception is a powerful tool, creating the right perception is a creation in itself.
From the gut. Trusting yourself and your instinct is a business asset.
It will drive you, ignite you and steer you. To be harnessed not ignored.