Season 6 Episode 3 : Understanding your media and future-proofing your biz into 2021
Buckle up people! This last episode is just on 1hr long - which means, you will need wine (i was going to say coffee but who are we kidding at this point?). In this poddy, inspired by another poddy (link below), ‘all the things’ that i have personally been saying for years are touched on and it turns out, validated too! Andrea and I wanted to leave you with a discussion we have been wanting to touch on for some time, the use of social media - should the eggs all be in one basket, publications & magazines - is the ROI still there and why a small but meaningful strategy can actually unlock far greater marketing freedom than running without one.
This episode got it’s start because of another podcast called Business of Design. The episode in question ‘Social media is digital word of mouth’ and it discusses how heavily ‘getting published’ was regarded in interior design circles but also how much that authority has changed over the years. It introduces the benefits of social media but not exhaustively but importantly; how beneficial local & community based media (ahem - Spreading Roomers anyone) was likely more beneficial. Music to my ears. What I saw coming has finally arrived.
It got us thinking too - how many of you are benefitting from the authentic connection that comes from being part of a local community or having a local media branch understanding and supporting your business? How many of you are using your marketing to target locally rather than seeking national acknowledgement? Maybe it’s time to reverse engineer and put local at the top of that priority list?
Anyway - it’s time you take a listen. In 2021, i will be moving my coaching into a private podcast mentorship session to walk you through creating your own simple strategy. No worksheets. No video’s. No webinars. NO FLUFF. Just simple, achievable, tangible information to implement as your business requires. You can register for that here.
In the meantime, there are no show notes today. This is one to listen to, and take notes as needed.
We’ll be back in Feb 2021 to bring your more Design Banter podcasts and as always you are encouraged to show your support by giving us a review on Apple Podcasts.
Deb & Andrea
xx
